BMW

Motorsports Racing Apple Vision Pro App

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Vsion Pro App

Vsion Pro App

Year

2023

BMW tasked us with designing and developing an Apple Vision Pro App while finding its market fit. Through research, we identified an opportunity to help BMW customers explore and select cars in a fully immersive way.

From March to June 2024, our team (SCADpro) collaborated to complete the entire project lifecycle, from research to design and development, for BMW’s Apple Vision Pro app.

I was the researcher and designer on this team. The app has successfully launched and received high praise from BMW during testing.

Year

2023

The app allows users to customize car configurations, take virtual test drives, and participate in interactive car racing simulations.

The app allows users to customize car configurations, take virtual test drives, and participate in interactive car racing simulations.

Due to NDA restrictions, only the demo can be shared at this time. If you’d like to learn more about the project, feel free to reach out to me directly.

Due to NDA restrictions, only the demo can be shared at this time. If you’d like to learn more about the project, feel free to reach out to me directly.