BMW tasked us with designing and developing an Apple Vision Pro App while finding its market fit. Through research, we identified an opportunity to help BMW customers explore and select cars in a fully immersive way.
From March to June 2024, our team (SCADpro) collaborated to complete the entire project lifecycle, from research to design and development, for BMW’s Apple Vision Pro app.
I was the researcher and designer on this team. The app has successfully launched and received high praise from BMW during testing.
